This Second Marketing LLC is represented in Latin America by
Company Name:EMPROSYRIUS Cia Ltda.Address:Avenida Repùblica del Salvador N.-36 84, Edificio Quilate Piso 8 (Quito-Ecuador) - South America, (Financial District)Phones:(593-2)-2-464-704, (593-2)-2-464-815, (593-2)-2-464-816, (593-9)-9-821-206Contact:Ing. Angel Chaves Jaramillo, President for Latin America, a.chaves@andinanet.net
AQUA Hotels & Resorts - Mexico, Case Study
Objectives:
Raise brand awareness with the audience in Second Life which fits perfectly into the demographic targets of this luxury chain in Mexico.
Promote an online photography contest which invites people to submit their best vacation photos for a chance to win one of several dream vacations.
Take first steps for the AQUA brand into the latest marketing communications platform, Second Life.
Solution:
Create a venue in Second Life that reflects the essence of the AQUA brand Hotels & Resorts in the form of "The AQUA Beach Party."
Create a parallel photography contest in which residents of Second Life submit photos they take of themselves while visiting the AQUA Beach Party.
Take the message to the residents by deploying branded Buzz Agents in teams to tell residents about the AQUA Beach Party, the AQUA SL photo contest, and distribute brand-related freebies and a landmark
to the AQUA Beach Party.
Create custom auto-paying jobs in the AQUA venue at the custom made bar and throughout the area including paying opportunities for hanging in a hammock by the pool, playing DJ in the booth, dancing
on the animated dance floor, and more!
Create and display a custom AQUA Hotels & resorts kiosk with information in both Spanish and English explaining the SL promotion as well as the online promotion and offering a package of fun brand-relevant
freebies and the ability to join a special SL group for people who enjoy the AQUA Beach Party venue.
Results:
The AQUA Beach Party was consistently ranked in the top 5 brand-related venues for traffic.
Weekly participation in the AQUA Second Life photo contest was tremendous.
Buzz Agents interacted and passed the AQUA freebies folder to almost 5,000 unique Second Life residents.
More than 100 Second Life residents clicked through to the AQUA website to investigate the
promotion online.
The AQUA Beach Party was visited more than 12,000 times by residents of Second Life over a 3 month
time period with the average length of stay at an impressive 34 minutes!
587 Second Life residents opted into the AQUA Beach Party VIP group which gives AQUA the permission
and ability to send instant messages directly to this loyal group for future promotions!
