"The Colgate Smile program exceeded our expectations. While we have been successful marketing to consumers in many media environments in the past, it was a real challenge to enter this new world and to connect with consumers in a completely new environment. Our program needed to be faithful to the Colgate brand equity, and to be relevant and worthwhile for Second Life citizens. Our results were great, based on a strategically focused and professionally executed plan."
Jack J. Haber Colgate-Palmolive - VP, Global Advertising & eBusinesMore than 30,000 unique Second Life residents accepted the offer of a Second Life Colgate Smile Power Package from our Colgate Buzz Agents within a two week period!!!
By Aldon Hynes
"Online marketing is big business. Unfortunately, many companies approach it as a continuation of broadcast marketing. They replace billboards with banner ads and don't take advantage of what an interactive environment can offer. As companies move into Second Life we see the same mistake being repeated as banner ads get replaced by 'builds' and again, marketers miss the power of interaction. One important exception is the Colgate Smile campaign in Second Life".
"As companies move into Second Life we see the same mistake being repeated as banner ads get replaced by 'builds' and again, marketers miss the power of interaction. One important exception is the Colgate Smile campaign in Second Life".
"As it stands right now, Colgate owns the smile market in Second Life."
Complete article at: www.orient-lodge.com/node/2722
By Linda Zimmer
Complete article at: freshtakes.typepad.com/sl_communicators/2007/12/colgate-smile-p.html