Case Studies
As you would expect, we are not at liberty to disclose many of the projects that are currently in our pipeline until our clients officially launch their programs. We can discuss the following 4 clients and their programs:
Nestlé's Coffee-mate
IMAX – Harry Potter Movie Release Promotion
1-800-FLOWERS
CareerBuilder.Com Pilot Test for Second Life Marketing
Nestlé's Coffee-mate
"Working with Joni (This Second) has been an awesome experience. She was passionate, enthusiastic and put so much energy into developing SwirL cafe; I believe the quality and uniqueness of the cafe speaks volumes about her work."
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IMAX – Harry Potter and the Order of the Phoenix
"As far as everyone can tell, this was the highest one-on-one branded interaction known to date that ever took place on
Second Life," said Greg Foster, chairman and president of Imax Filmed Entertainment.
"Reaching 15,000 people in exactly the demographic you're shooting over seven days is sort of hitting the marketing bonanza."
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1-800-Flowers
"The Brand Ambassadors campaign was a phenomenal tactic. We interacted with thousands of residents in a short period of time,
spreading our message and bringing good wishes (in the form of flowers) to the World."
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CareerBuilder.com
"Working with This Second Marketing has been a pleasure. Joni educated us on Second Life and gave us excellent advice on how to
reach SL residents with our brand. We are learning about SL as we go, and This Second Marketing has made it a fun project for all!"
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